Marketing

  • Using Customer Retention to Drive Revenue Growth

    Posted On January 11, 2017 by Robert Smith

    Retaining customers should be a top priority for all businesses. It's a little-known fact that it costs 5-8 times more to attract a new customer than to sell to an existing customer. So if you focus your efforts strictly on attracting new customers, you'll end up spending more money and generating fewer sales. Customer retention, however, can turn these numbers around by driving significant revenue growth for your business.

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  • Aligning Lead Generation Strategies through Account Based Marketing

    Posted On January 09, 2017 by Robert Smith

    The success of account-based sales development relies heavily on alignment with all teams, salespeople, marketing, and other business development functions. Unfortunately, this is an area where many business-to-business companies struggle to acheive true alignment. They work in segmented groups with little-to-no cross-collaboration, restricting their growth. Once you're able to align all of your teams, however, you can work more fluidly as a group to achieve a common goal of more qualified sales leads and faster revenue growth.

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  • 3 Tips to Optimize Your Email Campaigns

    Posted On January 04, 2017 by Robert Smith

    Email is no longer a promotional platform that business-to-business companies can afford to overlook. Whether you sell a B2B product or service (or both), you'll find email is more cost-effective lead generation tool than some of the traditional marketing platforms. According to Experian, it's actually 20 times more cost-effective. But if you want to leverage the full power of email, you should optimize your campaigns using the following tactics.

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  • How to Score More Sales Leads in 2017

    Posted On December 29, 2016 by Evan Lamolinara

    With a new year upon us, sales and marketing professionals throughout the country are reevaluating their B2B lead generation strategies. There are countless ways to attract new sales leads, some of which are more effective than others. So, what tactics should you use in 2017 to score more sales leads?

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  • 5 Tips for B2B Lead Generation Success

    Posted On December 29, 2016 by Robert Smith

    Business-to-business companies should invest time and resources into an effective B2B lead generation strategy. Sure, you may get lucky by turning a cold prospect into a paying customer, but this isn't the most efficient solution. Rather, B2B companies should first acquire leads, at which point they can nurture and warm those leads for a higher conversion rate. Here are some essential tips for lead generation success.

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  • Convert More Sales Leads with these 5 Tips

    Posted On December 27, 2016 by Robert Smith

    Not every prospect to whom you pitch your company's product or service will follow through with a purchase – and that's okay. Regardless of what exactly your company sells, you should focus on numbers. The more prospects that you target, the more prospects you'll convert into paying customers. You can further improve your numbers, however, by using the following tips to convert more of your sales leads into paying customers.

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  • What is Event Based Marketing?

    Posted On December 20, 2016 by Robert Smith

    Event-based marketing has become a hot topic among marketers in recent years. It refers to prospect nurturing, sales and communication activities that change based on the customer or prospect's situational needs. Rather than approaching your marketing with a “one-size-fits-all” mentality, for instance, you alter your approach based on the customer or prospect, and the impending changes in their businesses.

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  • Tips for Organically Growing Your B2B Newsletter Subscribers

    Posted On December 19, 2016 by Robert Smith

    Email marketing offers countless benefits for business-to-business (B2B) companies. It allows for a more personal connection with prospects than traditional direct mail; it's measurable (you can track metrics like open rates, click-through-rates, conversions, etc.); it's cost-effective; and you can market to the same prospect multiple times. But if you plan on using email to help generate more sales leads, you'll need to build a list of subscribers.

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  • B2B Lead Generation Showdown: Inbound vs. Outbound

    Posted On December 16, 2016 by Evan Lamolinara

    B2B Lead generation strategies typically fall under one of two categories: inbound and outbound. While both can be effective, there are some key differences separating them. If you sell a product or service in an business-to-business setting, you should familiarize yourself with the nuances between the inbound and outbound methodologies, which is something we're going to discuss further in today's blog post.

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  • 5 B2B Lead Generation Trends to Watch in 2017

    Posted On December 12, 2016 by Evan Lamolinara

    With 2017 right around the corner, many companies are seeking new tools and techniques to optimize their lead generation efforts. While there are some time-tested methods that always work, companies should look towards the future to really get an upper-hand on their competitors. So, what B2B lead generation trends can you expect to see more of in 2017 and beyond?

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