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How to Boost B2B Engagement on Social Media
Posted On September 11, 2017 by Robert SmithSocial media offers an invaluable source of leads and sales for business-to-business (B2B) companies. Some people assume that it's only consumers who use social media, but this isn't necessarily true. The truth is that business owners, professionals and even organizations themselves use social media on a daily basis. As a provider of B2B products or services, you should leverage the power of social media to connect with your target audience. Thankfully, there are several steps you can take to boost engagement on social media.
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5 Strategies to Increase Email Click-Through Rates
Posted On September 05, 2017 by Robert SmithClick-through rates is a fundamental metric when measuring the success of your business-to-business (B2B) email campaigns. You can send thousands of marketing emails, but they won't offer much value unless prospects actually click on the link within them. Therefore, B2B marketers should actively optimize their emails for a higher CTR, which you can do by following the tips listed below.
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How to Create Compelling B2B Content that actually Converts Your Sales Leads
Posted On September 01, 2017 by Robert SmithThe right content can help your business-to-business (B2B) company succeed by attracting new clients, building a stronger brand, and ultimately setting yourself apart from your competitors. In fact, the Content Marketing Institute states that content marketing is the single most commonly used strategy by 89% B2B marketers. Other studies show that 80% of people "appreciate" the content produced by companies.
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B2B Email Marketing Best Practices to Follow
Posted On August 28, 2017 by Robert SmithOf all the digital marketing techniques, email consistently ranks as one of the most effective. Perhaps this is why 58% of companies are planning to increase their email expenditure, according to the Email Marketing & Marketing Automation Excellence 2017 report. Whether you're planning to launch a new email campaign or update an existing campaign, however, you should follow the best practices listed below to increase your chances of success.
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6 Tips for Developing High-Quality Industrial Construction Leads
Posted On August 23, 2017 by Robert SmithIndustrial construction expenditures in the United States are expected to reach $1.5 trillion by 2020, according to a report by MarketResearch. Researchers cite several factors attributing to this growth, including the development of e-commerce fulfillment centers and changing dynamics in the energy industry. As the construction market grows, however, it offers new opportunities for construction suppliers to expand their operations and reach new customers.
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How to Get Past 'Gatekeepers' in Sales
Posted On August 20, 2017 by Evan LamolinaraBusiness-to-business (B2B) salespersons often focus on their sales efforts on decision-makers, such as top-level executives. In doing so, however, they overlook some of the lower-level employees of a prospect's company: the gatekeepers. If a salesperson isn't able to get past the gatekeeper, he or she won't be able to reach the company's decision-maker, let alone effectively sell their product or service.
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B2B Sales: 5 Tips to Reach Decision-Makers
Posted On August 17, 2017 by Robert SmithA common mistake made by business-to-business (B2B) salespersons is overlooking a prospective company's "decision-makers." Instead of talking to the individuals who have the authority to make purchases, salespersons talk to lower-level employees. Granted, there are times when these correspondences may result in sales (e.g. the employee shares the offer with his or her boss; or is key stakeholder in the decision making process). In most cases, however, they are empty leads that consume time and resources without yielding anything in return. So, how can you reach the decision-makers?
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6 Prospecting Methods that Yield Bad Sales Leads
Posted On August 17, 2017 by Robert SmithNot all sales leads are made equal. Some B2B leads have a higher chance of converting into paying customers -- and these are the ones you should focus your sales and marketing efforts on. In order to do so, however, you should avoid generating leads using the following methods.
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Using Data to Improve B2B Customer Retention Rates
Posted On August 10, 2017 by Robert SmithStatistics show that it costs between five and 25 times more to sell to a new customer than it does an existing customer. Existing customers have already given you their seal of approval; therefore, they are easier for sales teams to convert. The problem, however, is finding ways to retain customers. Thankfully, there are several data-driven solutions to increase customer retention rates and ultimately drive more sales.
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Medical Construction Project Activity - July 2017 Recap
Posted On August 04, 2017 by Robert SmithSalesLeads' research team identified 93 new planned medical and healthcare construction projects during the month of July 2017. Below are a few of highlights on some of the major projects throughout the United States and Canada.
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