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B2B Sales: How to Get Past the Gatekeeper
Posted On May 18, 2018 by SalesLeads, Inc.When conducting sales calls, you'll probably encounter a company's gatekeeper rather than a decision-maker. Gatekeepers include receptionists, interns and administrative assistants, many of whom are tasked with answering the phone and directing those calls to the appropriate person.
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8 Important Metrics All B2B Marketers Should Track
Posted On May 17, 2018 by SalesLeads Inc.Tracking the right metrics can provide B2B marketers with invaluable insight into their marketing strategy, revealing what works and what doesn't. With this information in hand, B2B marketers can optimize their approach for a higher return on investment (ROI). Not all metrics are made equal, however. And it's important that B2B marketers track the right metrics to take full advantage of this insight. Here are eight important metrics that all B2B marketers should track.
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How to Leave Effective B2B Voicemails
Posted On May 16, 2018 by SalesLeads Inc.When calling prospects to sell a B2B product or service, you'll probably encounter voicemail. According to one study, 80% of all sales calls go to voicemail, with the average response of these voicemail messages being just 4.8%. Hearing statistics such as these can be disheartening as a B2B sales rep. However, there are ways to leave effective B2B voicemail messages and turn these prospects into customers.
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10 Tips to Protect Your Email Reputation
Posted On May 07, 2018 by SalesLeadsEmail consistently ranks as one of the most cost-effective digital marketing channels for B2B companies. According to Experian, attracting a customer using email costs 20 times less than conventional channels. But email is only effective if you're able to reach prospects. If your business's email account has a bad reputation, you'll struggle to reach prospects with your messages, thus limiting the utility of this marketing channel.
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Top 5 Ways to Find New Industrial Construction Projects
Posted On May 07, 2018 by SalesLeads Inc.Here are the top 5 ways to find new industrial construction leads and projects. Try press releases, cold calling, trade magazines, get behind the wheel and industrial reports.
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5 Tips to Improve Your Follow-Up Sales Calls
Posted On April 19, 2018 by SalesLeads, Inc.It's frustrating when you spend your time and energy calling a B2B prospect, only for him or her to reject your offer. Rejections come with the territory in the sales business, but you can often convert these non-buyers into customers by making follow-up sales calls. If a prospect was busy when you initially called, for instance, following up with him or her at a later date may yield a sale.
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Email vs Cold Calling for B2B Sales: Which Is Best?
Posted On April 18, 2018 by SalesLeads, Inc.Should you use email or cold calling to contact your B2B company's prospects and pitch your product or service? As you may already know, email involves the use of digital messages sent to a prospect's email address. These messages can range from full-length articles to one-sentence sales pitches.
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How to Overcome Sales Objections
Posted On April 17, 2018 by SalesLeads, Inc.B2B sales reps have a single universal goal: to sell a product or service. Unfortunately, not every prospect whom you contact will agree to buy your company's products or services. Depending on your method of contact and what you are selling, you can expect anywhere from 1% to 30% conversion rate. There are ways to overcome sales objections, however, and achieve a higher conversion rate.
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How to Qualify B2B Sales Leads
Posted On April 12, 2018 by SalesLeads, Inc.Qualifying leads is an important step in the business-to-business (B2B) process. While there's no universal definition for the term "qualified" when referring to leads, it generally refers to any prospect whom you've acquired that could turn into a customer. In comparison, a disqualified lead is a prospect with a low chance of converting into a customer. So, how do you qualify B2B sales leads exactly?
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8 Tips to Optimize Your B2B Lead Generation Landing Page
Posted On April 12, 2018 by SalesLeads, Inc.Statistics show that lead generation is the most important content marketing goal among B2B marketers. This shouldn't come as a surprise given the impact that leads have on sales. They allow B2B marketers and sales reps to nurture prospects through these sales funnel, warming them up so they are more comfortable buying the company's products or services.
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