Marketing

Lead Generation Tip: Maintaining Your Marketing Database

Proper database management is an important step in generating more B2B sales leads. If your company provides products and/or services to other businesses, you probably have a database (or several) of prospects and their respective information. This data can be used for lead generation to simply optimize your approach for a stronger response. But you'll want to perform some ongoing maintenance to your database to keep it in optimal condition.

4 Lead Generation Trends to Watch

Lead generation is a fundamental step in running a successful business. Without qualified sales leads, you'll have a difficult time growing revenue. Here are some of the top lead generation trends to watch.

Close More Deals With These 5 B2B Sales Tips

Connecting with prospective B2B leads is only one step in the sales process. Unless you're able to convince them to buy your products or services, you'll have to count the prospect as a loss. But closing the deal isn't always easy, especially when it involves a significant commitment in time and/or resources.

B2B Lead Generation Tips to Drive More Sales Leads

So, you've added a new product to your company's line, and now you're faced with the task of trying to sell it? Prospective customers are often standoffish when it comes to new products, largely because they aren't familiar with them. But there are ways to overcome prospects' doubts and generate qualified leads.

Lead Generation Tip: Nurture Your Sales Leads

So, you've harvested or otherwise acquired a list of prospects; now you're faced with task of trying to convince those prospects to buy your company's products or services. You'll need to gradually nurture your sales leads to convert them into paying customers.

Get More B2B Leads From Your Website

If you aren't aren't focusing on turning your website into a lead generation machine, then you are missing out on one of the most effective ways to increase conversions. With a well designed and frequently updates website, you can capture generate more sales leads. But you'll want to optimize your website for conversions by following these tips.

3 Quick Email Marketing Tips to Help Generate More Sales Leads

Email remains one of the most cost-effective lead generation tools. Unlike traditional forms of advertising, you can continue to market the same prospect multiple times with email. So instead of generating a single sale off a prospect, you have an opportunity to create a long term relationship by creating top of mind awareness. In order for email to work, however, you'll need a relatively large list of prospects' addresses. Today, we're going to reveal some helpful tips on how to automate email prospecting for industrial sales.

Common Lead Generation Mistakes That Could Be Costing You Revenue Growth

Lead generation is your companies lifeblood. However, many organizations struggle with feedling new, sales qualified leads to their sales and marketing teams. According to a recent survey by B2B Magazine, nearly 60% of B2B sales and marketing leaders consider generating more leads as their biggest challange. Here a few tips to improve your results.

Case Study: Custom Lead Generation

Industrial Sales Tip: Boosting Revenue With Service Plans

Selling service and maintenance plans for industrial and construction equipment is a highly effective way to boost revenue. If a company buys a new forklift or piece of packaging equipment, for instance, it may also be interested in a service plan. Doing so ensures the equipment will operate efficiently throughout its lifetime. And should any problems arise, the servicing company will usually fix them. This helps to create logical reasons for additional customer "touches" past sale; which will ensure that your company is in the know of any upcoming sales opportunites.