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Making Online and Offline Lead Generation Strategies Work Together
Posted On March 07, 2017 by Evan LamolinaraShould you focus on promoting your business online or offline? Rather than choosing between one or the other, why not incorporate both mediums into your marketing strategy. Focusing strictly on one and not the other leaves tons of potential on the table – and that means more sales leads for your competitors.
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6 Rules that All New Sales Hires Should Follow
Posted On March 03, 2017 by Robert SmithB2B sales is a methodical process. Seasoned and experienced sales people typically follow a process, and typically generate more sales than their less experiecned counterparts. So, if you're a new salesperson, you should follow these rules to increase your chances or success.
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What's next in B2B Marketing?
Posted On February 28, 2017 by Evan LamolinaraBusiness-to-business (B2B) marketing is a dynamic medium that will continue to rapidly evolve. So, what B2B marketing trends can you expect to see in the near future?
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B2B Lead Generation Trends to Watch in 2017
Posted On February 24, 2017 by Evan LamolinaraBusiness-to-business (B2B) marketing is a fast-growing world that continues to evolve with each passing year. A tactic that worked several years ago may prove ineffective today. So, what kind of B2B lead generation trends can you expect to see in 2017?
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Industrial Lead Generation: Past vs. Present
Posted On February 22, 2017 by Evan LamolinaraLead generation is a critical component of an industrial company's sales process. Once you've captured a qualified lead, you can nurture him or her through the sales funnel, hopefully converting that sales lead into a paying customer.
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Small Business and Big Data
Posted On February 17, 2017 by Robert SmithAre you using Big Data in your business's day to day operations? The term “Big Data” refers to data sets that are too large and/or complex for traditional programs and applications to effectively process. Statistics show that the world's capacity to store data has doubled once every 40 months since 1980. There's now so much data that many companies struggle to use it.
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3 Tips to Optimize Your Email Marketing for Lead Generation
Posted On February 13, 2017 by Evan LamolinaraEmail is no longer a promotional platform that business-to-business (B2B) companies can afford to overlook. Whether you sell a B2B product or service (or both), you'll find email is one of the most cost-effective lead generation tools. But if you want to leverage the full power of email, you should optimize your campaigns using the following tactics.
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Lead Generation Tip: Increasing Email Response Rates
Posted On February 06, 2017 by Robert SmithEmail marketing consistently ranks as one of the most cost-effective lead generation strategies. Unlike traditional advertising methods, you can continue to market to the same prospect for as long as he or she remains subscribed to your newsletter. But if you want to reap the most benefit from your email marketing efforts, you'll need to optimize your campaign for a high response rate.
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Lead Generation Metrics that Matter
Posted On January 23, 2017 by Robert SmithIf you aren't monitoring key performance indicators (KPI) of your lead generation efforts, you won't be able to optimize it. Unfortunately, many business-to-business (B2B) companies and their respective sales and marketing leaders turn a blind eye to this step, focusing strictly on lagging indicators; likes revenue. While sales is arguably the single most important KPI, there are lead generation metrics that are considered leading indicators that you should focus on monitoring, including the following.
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Simple B2B Lead Generation Tips
Posted On January 18, 2017 by Robert SmithBusiness-to-business (B2B) lead generation requires a different approach than traditional business-to-consumer (B2C). With your target audience being other business owners and professionals, you'll need to adjust your tactics accordingly. The following tips, however, can help you succeed in your B2B lead generation efforts.
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