Marketing

  • Wastewater Treatment Plant News and Planned Industrial Project Reports - Q2 - 2019 Recap

    Posted On August 12, 2019 by Evan Lamolinara

    Planned industrial project activity within the sector increased by 7% from the previous quarter, and is up 8% YTD over the previous year. The following are selected highlights on new Wastewater Treatment plant construction news.

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  • How to Turn More Structured Cabling Cold Calls into Meetings

    Posted On August 08, 2019 by Evan Lamolinara

    As a structured cabling sales rep, you'll probably spend a significant portion of your workday cold calling prospects. Even with the rise of inbound marketing, cold calling remains one of the most commonly used B2B sales channel -- and for good reason. It's simple, easy to perform and yields results. But not all cold calls will land you a meeting. According to HubSpot, only an average of one in 50 cold calls result in a meeting with the prospect. It's frustrating when a prospect declines to set up a meeting, but there are ways to turn more of your cold calls into meetings, including the following.

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  • 7 Ways to Improve the Open Rates of Your Outbound B2B Sales Emails

    Posted On August 08, 2019 by Evan Lamolinara

    Do you use email to communicate with prospective buyers, sales leads, and pitch your B2B company's products or services? If so, you probably know the importance of obtaining and maintaining high open rates. Defined as the percentage of recipients who open your outbound sales emails, it's a critically important performance metric. If your emails have a low open rate, they won't drive many sales opportunities. By optimizing your email strategy, though, you can achieve higher open rates while taking full advantage of email as a sales channel. So, what are some of the different ways to improve the open rates of your B2B sales emails?

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  • How to Streamline Your B2B Sales Calls

    Posted On August 08, 2019 by Evan Lamolinara

    How much time does your sales team spend calling prospective buyers in a typical workday? While calling prospective buyers or sales leads can often yield new sales opportunities, many sales reps don't have an efficient or effective calling strategy. In fact, one report found that B2B sales reps spend an average of 40% of their workday searching for prospective buyers to call. If this sounds familiar, you should consider the following tips for lead generation and streamlining sales calling efforts.

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  • How to Set Up a LinkedIn Page for Your B2B Company to Get Noticed and Generate Sales Leads

    Posted On August 05, 2019 by Evan Lamolinara

    With Facebook reaching the largest audience of all social media networks -- about 2.4 billion each month -- many B2B companies overlook the value of LinkedIn. Granted, LinkedIn reaches a smaller audience, but it's still a valuable marketing and sales platform. In fact, statistics show that four in five B2B sales leads originate from LinkedIn, compared to just 7% on Facebook and 13% on Twitter. To use LinkedIn as a lead generation platform, though, you'll need to set up a Page for your B2B company.

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  • Florida Industrial Construction News and Planned Industrial Projects - JULY 2019 Recap

    Posted On August 05, 2019

    Research by SalesLeads’ experienced industrial market research team, shows 25 new planned industrial projects in Florida tracked during the month of July. The following are selected highlights on recent industrial construction news and project reports in Florida.

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  • Pennsylvania Industrial Construction News and Planned Industrial Projects - JULY 2019 Recap

    Posted On August 05, 2019

    Research by SalesLeads’ experienced industrial market research team, shows 21 new planned industrial projects in Pennsylvania tracked during the month of July. The following are selected highlights on recent industrial construction news and project reports in Pennsylvania .

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  • Wisconsin Industrial Construction News and Planned Industrial Projects - JULY 2019 Recap

    Posted On August 05, 2019

    Research by SalesLeads’ experienced industrial market research team, shows 10 new planned industrial projects in Wisconsin tracked during the month of July. The following are selected highlights on recent industrial construction news and project reports in Wisconsin.

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  • New York Industrial Construction News and Planned Industrial Projects - JULY 2019 Recap

    Posted On August 05, 2019

    Research by SalesLeads’ experienced industrial market research team, shows 38 new planned industrial projects in New York tracked during the month of July. The following are selected highlights on recent industrial construction news and project reports in New York.

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  • 9 Tips to Build Trust With Your B2B Company's Audience

    Posted On July 31, 2019 by 9 Tips to Build Trust With Your B2B Company's Audience

    Trust in your B2B company is the foundation for any marketing or sales process. Regardless of what your B2B company sells, you probably have competitors who sell the same or similar products or services. While countless factors can affect a prospective buyer's, or sales lead's, purchasing decision, one of the most influential is trust. By building a trustworthy reputation, it'll be easier to market and to close more sales. Below are nine effective ways to build trust with your B2B company's audience.

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