Marketing

  • Get More Sales Leads With These Telemarketing Tricks

    Posted On July 08, 2016 by Robert Smith

    Convincing a prospect to buy your industrial service and/or equipment over the phone isn't always easy. In fact, many prospects ignore such sales calls altogether, making your job that much harder. But there are ways to promote a better response and generate more sales leads with your calls.

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  • Lead Generation Tip: How to Improve Your Cold Call Results

    Posted On July 08, 2016 by Robert Smith

    Even with all of the new inbound marketing techniques that are available, cold calling remains one of the most effective ways to connect your product or service to prospective customers. But there's a right way and a wrong way to do it. Unfortunately, many salespersons choose the latter, resulting in few-to-no sales. If you are thinking about cold calling to boost your lead generation efforts, here are some tips to maximize your efforts.

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  • Lead Generation Tip: How to effectively use Twitter

    Posted On July 06, 2016 by Robert Smith

    Facebook isn't the only social media network that can drive B2B lead generation. While it boasts the largest user base, salespersons shouldn't overlook Twitter. The 140-characters-or-less social media network is an excellent for generating more sales leads. Just check out the following tips.

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  • Tips for Growing Your Industrial Construction Business

    Posted On July 06, 2016 by Robert Smith

    Are you struggling to convince prospects to buy your industrial construction equipment and/or services? Business-to-business (B2B) sales isn't always easy. On the contrary, it often takes more work and time than traditional business-to-consumer (B2C) sales. But with the right approach, you can successfully attract more clients and generate more leads. Keep reading for some helpful tips on how to optimize your sales efforts for more industrial construction clients.

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  • Using Sales Data to Drive Lead Generation and Customer Success

    Posted On June 30, 2016 by Evan Lamolinara

    Big data is a hot topic for 2016, but how can businesses use data to drive lead generation strategies and customer success?

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  • Tips for Landing High Value Industrial Sales Opportunities

    Posted On June 22, 2016 by Robert Smith

    The net profits earned from an industrial construction sale will depend largely on the total size of the project. While there are always exceptions to this rule, you'll typically earn more profits from selling a high-dollar industrial construction job as opposed to an small project. But how exactly do you score these high-dollar jobs in such a competitive landscape?

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  • Converting Your Industrial Construction Leads

    Posted On June 16, 2016 by Robert Smith

    Wouldn't it be great if every prospect to whom you pitched your industrial construction service made a purchase? No matter how hard you try, achieving a 100% success rate on your sales efforts is next-to-impossible. Some prospects will reject your offer, with excuses ranging from “pricing is too high,” to “it's not the right fit for our needs.”

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  • Office Moving Leads: Improve Your Telemarketing Results

    Posted On June 14, 2016 by Robert Smith

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  • 5 Reasons Your Sales Might Be Suffering

    Posted On June 12, 2016 by Robert Smith

    If you're struggling to close the sale with prospective B2B customers, you'll need to take a few steps back to re-evaluate your approach. Convincing a prospect to purchase your product or services isn't always easy, especially when the prospect is another business owner. However, the following mistakes will only hurt your efforts to close the sale, which is why it's a good idea to avoid them in your sales tactics.

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  • Understanding the Power of Your Sales Funnel

    Posted On June 09, 2016 by Robert Smith

    Businesses of all shapes and sizes can benefit from using a sales funnel, including industrial suppliers looking for more B2B sales leads. It's used to guide prospective customers through the sales process, showing them the steps necessary to purchase their service. But this is really just the tip of the iceberg regarding the benefits of sales funnels. To learn more about this technique and how it can improve your industrial construction business, keep reading.

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