Marketing

  • Planned Industrial Project Activity - April 2017 Recap

    Posted On May 05, 2017 by Robert Smith

    SalesLeads' experienced research team identified 457 new planned industrial projects during the month of April 2017. Below are a few of highlights on major projects and trends.

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  • Planned Commercial Office Project Activity - April 2017 Recap

    Posted On May 05, 2017 by Robert Smit

    SalesLeads' experienced research team identified 494 new, planned commercial office relocation, expansion, new construction, and renovation projects during the month of April 2017. Below are a few of highlights on major projects throughout the United States and Canada.

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  • Using FOMO To Convert Your Sales Leads Faster

    Posted On May 03, 2017 by Robert Smith

    FOMO – an acronym for “fear of missing out” – is a powerful tool that B2B sales reps can use to push their products and services. The general idea is to create a sales message that convinces your sales leads to take action now, fearing they will miss out on this amazing opportunity otherwise. FOMO can be used in all sales, though it's particularly effective in B2B sales.

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  • B2B Sales Tips Every B2B Sales Rep Should Follow

    Posted On April 28, 2017 by Robert Smith

    Looking to increase B2B sales performance? Here are some simple tips that can help.

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  • Which CRM Is Right For My Business?

    Posted On April 26, 2017 by Robert Smith

    A customer relationship management (CRM) solution is a versatile tool that offers a plethora of benefits for sales reps, sales and marketing managers, executives, and even business owners. Among other things, a CRM helps business development teams to target the right B2B prospects at the right time; manage all engagement activities, collect and manage data on customers' behavior; automate certain messaging and follow-up correspondences; and create a more efficient sales process.

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  • Content Marketing Tips for Industrial Suppliers

    Posted On April 24, 2017 by Robert Smith

    Industrial suppliers face a myriad of challenges when it comes to generating new sales leads, especially with content marketing. From where will they source the content? How do they create stellar content that's engaging and relevant to their target audience? How do you avoid overly promotional content? These are just a few questions that industrial suppliers must answer when developing a content marketing plan. The good news is that thinking outside of the box to generate more industrial supply leads can produce dramatic results. Here a few ideas:

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  • Improve Your Prospect Targeting: Think Bigger than the C-Suite

    Posted On April 20, 2017 by Robert Smith

    Targeting the right B2B sales leads is essential for all businesses. Of course, many B2B companies focus their business development efforts on the coveted C-suite prospects, assuming this will yield more conversions/sales. While there's nothing wrong with targeting C-suite prospects, you shouldn't focus solely on this audience while neglecting other, potentially more lucrative leads.

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  • 3 Under-Utilized Ways to Generate More B2B Sales Leads

    Posted On April 17, 2017 by Robert Smith

    Generating high quality B2B sales leads is actually easier than most people realize. Regardless of your business's industry, there are ways to find prospective customers and clients, without exhausting significant amounts of time, money and resources.

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  • Using Email Marketing in a Long Sales Cycle

    Posted On April 12, 2017 by Evan Lamolinara

    One of the sales and marketing hurdles faced by industrial product and service suppliers, is keeping prospects engaged throughout a long sales cycle. With sales cycles often lasting for 12-18 months, it's not uncommon for prospects to become disengaged, at which point it's doubtful they'll convert into paying customers. While there are many tactics available to keep prospects engaged in a long sales cycle, email marketing is arguably one of the most efficient strategies.

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  • Account Based Marketing: What You Should Know

    Posted On April 05, 2017 by Evan Lamolinara

    Account-based marketing is a powerful B2B sales and marketing strategy used by companies worldwide. When used correctly, it can deliver high-quality sales leads; increase account relevancy; allow for shorter sales cycles; create a more efficient sales/marketing process; and align marketing processes with account strategies. Unfortunately, however, many B2B companies fail to utilize account-based marketing to its fullest potential.

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