Marketing

  • B2B Lead Generation in the Age of Digital Marketing

    Posted On September 19, 2016 by Robert Smith

    Companies that sell business-to-business (B2B) services and/or products can benefit from digital marketing in several ways. Unlike traditional marketing, digital marketing can offer near-instant results. So once you launch a new campaign, you can generate sales leads and quickly impact revenue. But that's just one reason why B2B companies should embrace digital marketing.

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  • 5 Rules for Nurturing Your B2B Sales Leads

    Posted On September 08, 2016 by Robert Smith

    Not every prospect to whom you pitch your products or services will convert into a paying customer – and that's okay. Sales is a number's game, meaning the more you pitches you make, the more conversions and leads you'll generate. While it's doubtful that every sales lead will convert into a paying customer, you can greatly increases your chances of success through lead nurturing. Here are a few tips to think about when nurturing your B2B sales leads

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  • Simple B2B Lead Generation Tips

    Posted On September 06, 2016 by Robert Smith

    Lead generation is a critical step in running a successful business-to-business (B2B) company. If your company sells a product or service to other businesses, you'll need to generate qualified leads; otherwise, you'll waste valuable time, money and resources promoting your products or services to the wrong audience. Thankfully, there are some simple ways for B2B companies to generate more leads, some of which we're going to discuss in today's blog post.

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  • Tips For Organically Growing Your Email Marketing List with Targeted Leads

    Posted On September 02, 2016 by Robert Smith

    Email marketing offers a cost-effective way for B2B companies to promote their products and services. While most forms of advertising yield a single sale when “successful,” you can often generate multiple sales from the same customer or client via email. However, you'll first need to build a decent-sized list with targeted sales leads, which is something we're going to discuss in today's blog post.

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  • New to Inside Sales? Here's a few tips

    Posted On August 31, 2016 by Robert Smith

    There are certain things that only “inside” business-to-business (B2B) salespeople know. Unfortunately, this means new and inexperienced salespersons are at a disadvantage. But we're going to even score by revealing some of the trade secrets to B2B lead generation.

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  • Lead Generation Tips: How To Convert Your Sales Leads Faster

    Posted On August 29, 2016 by Robert Smith

    Targeting the right prospects is critical to B2B revenue growth. If an audience has little-to-no interest in your products or services, you'll face an uphill battle trying to generate new sales leads. On the other hand, if an audience IS interested in your products or services, you'll have an easier time engaging with them. Here's a few quick tips for converting your B2B leads to paying customers.

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  • Lead Generation Tip: How To Boost Sales Team Productivity

    Posted On August 27, 2016 by Evan Lamolinara

    There are dozens ways to look at revenue growth, and how exaclty to make that happen. Looking at the top of the funnel, that could mean increasing the volume of inbound leads, or attending a tradeshow, or buying a B2B lead list.

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  • Lead Generation Tip: 4 Under-Utilized Tricks to Find More B2B Sales Leads

    Posted On August 25, 2016 by Evan Lamolinara

    Still struggling to generate B2B sales leads? Selling a product or service is difficult enough in today's highly competitive landscape, but it's even more difficult when your target audience is business owners. Business owners are often busy running their own companies, so you have a very narrow window of opportunity to convince them to convert them into paying customers.

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  • How to Generate More B2B Leads with Email Newsletters

    Posted On August 22, 2016 by Evan Lamolinara

    An email newsletter is an invaluable tool for a company to connect with their target audience. Unlike traditional marketing emails, it typically consists of a series of ongoing emails, some of which are commercial while others are not commercial in nature. But if you're planning to use an email newsletter to promote your business, you should follow these tips to maximize conversions.

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  • Need More B2B Leads? Try these Lead Generation Tips

    Posted On August 19, 2016 by Evan Lamolinara

    If you're looking to drive revenue growth at your company, you should check out these simple lead generation tips that will help generate more B2B sales leads.

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