Marketing

How Customized Lead Generation Can Drive Revenue Growth

Whether your company sells a product, service or both, your team needs high-quality B2B leads to succeed. There are dozens of options for generic sales data, and list services in the market today; but your team will get bogged down with false records, and poor targeting. Instead, you'll need to source data on accurate and precision targeted prospects that you can nurture into new clients. Customized lead generation can help by connecting you with the right prospects, and here's how.

Why Do Many Companies Struggle to Convert B2B Sales Leads?

Acquiring business-to-business (B2B) sales leads requires a different approach than standard business-to-consumer (B2C) leads. B2B sales and marketing professionals are often busy conducting their own work, so they often disregard promotional efforts made by other companies. Here are five of the top reasons why companies fail to generate and more convert B2B leads.

Lead Generation Tip: How to Maintain a Clean B2B Prospect Database

So, you've collected a decent amount of B2B prospects' email addresses? There's no denying the fact that email is a cost-effective platform on which to promote products and services. It's faster and more convenient to send promotional emails as opposed “paper” promotional material via traditional mail. As such, companies usually spend less money acquiring B2B sales leads and generating revenue through email as opposed to traditional mail. But if you want to maximize the effectiveness of email as a promotional platform, you'll want to clean up your list on a regular basis.

Sales Productivity Mistakes that can Kill Lead Generation Efforts

Sales management should constantly work to optimize their approach for greater productivity from their sales team. There's an old saying, “work smarter, not harder,” which holds true in sales. By using the approach, you can generate more B2B sales leads with less work. But you'll want to avoid making the following lead generation and productivity-killing mistakes.

5 Simple B2B Inside Sales Tips

While many business-to-business (B2B) companies now focus their efforts on inbound marketing, cold calling remains a time-tested and effective strategy to generate more sales leads. Before picking up the phone, though, you should familiarize yourself with the following B2B inside sales tips for cold calling. Using these simple tips will help to improve your conversions, making this tactic even more cost-effective.

Content Marketing Tips to Drive Lead Generation

Are you struggling to generate new sales leads? There are countless ways to connect with prospective customers, although one of the most cost-effective involves content marketing. By publishing high-quality content that's relevant to your audience, you can drive lead generation with minimal effort. Keep reading to learn more about content marketing and how it can help you attract new sales leads.

5 Tips for Nurturing Your B2B Sales Leads

Nurturing your B2B leads is a highly effective way to accelerate your sales process, all while requiring a minimal amount of time and resources. According to a 2015 study conducted by MarketingSherpa, however, only 36% of marketers nurture their sales leads. This isn't because it's lead nurturing is ineffective. Rather, it's because sales people and marketers don't know how to do it.

6 Ways to Improve Sales Team Productivity

The Basics of Social Media Lead Generation

Statistics show that roughly two-thirds of adults in the United States use social media networking sites, according to Pew Research. B2B sales and marketing professionals can use this to their advantage by prospecting for new leads on several different platforms. Social media isn't used strictly for sharing your personal thoughts and opinions; it's a powerful lead generation tool. But there are a few things you should know about lead generation on social media.

Lead Generation Tip: How to Improve Your Email Marketing Campaigns

How difficult is it for prospects to unsubscribe to your email newsletter? If the process is confusing and tedious, it may discourage prospects from opening your emails, let alone proceeding through the sales funnel. Furthermore, this may result in some of your emails being marked as spam, which is never useful from a marketer's perspective. Include a functional, visible unsubscribe link at the bottom of all your emails.