Sales

  • 5 Tips to Optimize Your Landing Page for More Leads

    Posted On February 15, 2018

    Using a dedicated landing page will almost always drive more leads than using your business's official website. After all, landing pages are designed to achieve a single objective: to entice visitors to take action. Some landing pages are used to drive sales, whereas others drive leads. Regardless, the fundamental purpose is to trigger visitor action. If you're using a landing page to generate leads, however, you should follow a few basic optimization tips to generate the best results.

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  • 7 Traits of Highly Successful B2B Marketers

    Posted On February 12, 2018

    Successful business-to-business (B2B) marketers usually share some common traits. These traits help define their work, differentiating them from their lesser-successful counterparts

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  • 6 Common B2B Marketing Myths Debunked

    Posted On February 07, 2018

    Not everything you read or hear about business-to-business (B2B) marketing is true. Unfortunately, this misinformation leads many B2B marketers down the wrong path. To help clear up some of this confusion, we're going to debunk six of the most common B2B marketing myths.

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  • 6 ROI-Killing Mistakes B2B Marketers Make

    Posted On February 05, 2018

    The single most important metric for business-to-business (B2B) marketing is return on investment (ROI). If you generate a low ROI, you should reevaluate your marketing strategy. While many factors can bring down your ROI, here are some of the top ROI-killing mistakes made by B2B marketers.

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  • How to Grow Your B2B Email List

    Posted On February 02, 2018

    Email marketing consistently ranks as one of the top channels for business-to-business (B2B) marketing. This low-cost, permission-based marketing strategy often yields huge results for B2B marketers. However, the success of a B2B email marketing campaign relies heavily on the number of subscribers you have. If you only have a small list of a dozen or so subscribers, you'll struggle to sell your product or service. So, consider the following tips to grow your B2B email list.

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  • Why Lead Nurturing is Essential for Office Companies

    Posted On February 01, 2018 by SalesLeads, Inc.

    Many office companies neglect basic lead nurturing. Once they've acquired a lead, they invest little-to-no time into nurturing the prospect. Some office companies believe it's a waste of resources, whereas others believe it offers no real value. Whether you sell an office related product or service, though, lead nurturing is an essential component of an effective marketing strategy, and here's why.

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  • Untapped Sources of High-Quality Industrial Construction Leads

    Posted On January 31, 2018

    Every business-to-business company needs high-quality leads to succeed, and industrial construction vendors are no exception. The problem, however, is finding these leads. So, if you're an industrial construction vendor, consider the following sources of high-quality leads. While you may already have some sources of leads, the ones listed below may surprise you.

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  • Converting Industrial Construction Prospects Into Customers

    Posted On January 31, 2018

    Acquiring high-quality leads is only half the battle for business-to-business (B2B) industrial construction companies. Equally, if not more important, is converting those prospects into paying customers. Leads are only beneficial if they translate into sales. Therefore, you should follow some basic types to convert industrial construction prospects into customers.

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  • 5 Reasons B2B Marketers Should Blog

    Posted On January 29, 2018

    Blogging is a powerful channel for business-to-business (B2B) marketing. Whether you sell a B2B product or service (or both), a blog can help you attract more leads and generate more sales. To learn more about the B2B benefits of blogging, keep reading

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  • 6 Things to Consider When Segmenting Your Prospects

    Posted On January 25, 2018

    Every business-to-business (B2B) company can benefit from segmenting its list of prospects. The fundamental purpose of segmentation is to create subsets of prospects who are most likely to buy your product or service. Rather than targeting a general list of prospects in your marketing efforts, for instance, you can target individual segments. With that said, there are a few things you should consider when segmenting your B2B prospects, including the following.

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