Sales

  • Do Personalized Emails Really Matter for Accounting Firms Sales?

    Posted On January 17, 2019 by SalesLeads, Inc.

    Creating personalized emails for your accounting firm's sales strategy takes time. You must first research the recipient, after which you can include meaningful and relevant information in your emails to which he or she can relate. Unless you've used personalized emails before, though, you might be wondering if they are really worth it. As a sales rep, you probably have countless other tasks to perform in your day-to-day operations, such as sourcing new leads and nurturing existing leads through the sales process. But personalized emails can pay off in several ways, some of which are revealed below.

    Read More
  • How to Create an Effective Industrial Contractor Sales Pipeline That Converts Leads Into Customers

    Posted On January 16, 2019 by SalesLeads, Inc.

    Selling a B2B product or service requires a different approach than selling a B2C product or service. With your company's target audience being other industrial businesses, you'll have to work a little harder to convince them that your product or service is a smart financial investment. Otherwise, they'll move on, never to be seen or heard from again. This is where a sales pipeline comes into play. With a sales pipeline, you can segment leads, prospects, referrals, sales-qualified leads (SALs) and customers, allowing you, the contractor, to nurture them through the sales process. But how do you create an effective B2B sales pipeline that converts leads into customers exactly?

    Read More
  • 5 Bad Sales Habits You Need to Break

    Posted On January 15, 2019 by SalesLeads, Inc

    Selling robotics and engineering services is an art that requires the right planning, execution and mindset. You must essentially convince a prospect that your company's robotics systems are worth the price at which it's sold. Only then will you capitalize on this opportunity by generating a sale. But many sales reps struggle because they take the wrong approach. Specifically, the following habits can hurt your chances of generating sales.

    Read More
  • 10 Tips for a Successful Structured Cabling Sales Cadence

    Posted On January 14, 2019 by SalesLeads, Inc

    Although there are exceptions, most buyers for structured cabling won't make a purchase during the first communication with your company's sales team. According to Salesforce, it takes an average of six to eight communications to generate a lead, and even then your sales team must still nurture the lead to convert them into a paying customer. You'll have an easier time converting prospects, however, using the right sales cadence.

    Read More
  • How to Streamline Your Sign Company's Appointments with Prospects

    Posted On December 27, 2018 by SalesLeads, Inc.

    It's not uncommon for facility managers, plant managers or maintenance managers to schedule appointments to communicate with a supplier. Rather than buying your industrial sign company's products or services immediately, for example, they'll set a specific date and time to talk with one of your company's sales reps so that they gain a better understanding of the product or service. According to ZoomInfo, the average B2B sales rep schedules nearly two dozen appointments with prospects each day, 72.3% of which become verified sales opportunities. Whether your company schedules fewer or more appointments, though, you should follow these tips to streamline the process and increase your company's productivity.

    Read More
  • The Truth About What Facility Buyers Want From Telecommunications Equipment Vendors

    Posted On December 24, 2018 by SalesLeads, Inc.

    Running a successful telecom equipment company isn't easy. Whether you sell a product, a service or both, you must reach prospective buyers with your marketing messages and convince them to make a purchase. Because telecom equipment buyers consist of other business owners, executives and professionals, however, many are reluctant to make a purchase, especially if they haven't used your company in the past. By understanding what telecommunications equipment buyers really want, however, you can create a more effective promotional strategy that drives sales for your telecom equipment company.

    Read More
  • 5 Tips to Sell More Leases for B2B Commercial Construction Equipment

    Posted On December 21, 2018 by SalesLeads, Inc.

    Not all commercial construction companies purchase their equipment. Because of the high cost of bulldozers, excavators and other equipment, many companies prefer to lease them instead. If you run a B2B company that sells lease contracts for B2B commercial construction equipment, you should target these companies using these five following tips. Doing so will help you secure more lease contracts, thereby boosting your own company's revenue.

    Read More
  • How to Bring Prospects Back to Your Janitorial Company‚Äôs Lead Form

    Posted On December 18, 2018 by SalesLeads, Inc

    Attracting high-quality leads is essential to the success of your janitorial company. But what happens when a prospect exits your lead form without completing it? While most B2B companies would simply write off the prospect as a lost lead, there are ways to bring prospects back to your lead form and convert them into a valuable lead. If your janitorial company uses an online lead form, consider the following strategies to attract more returning visitors and generate more leads.

    Read More
  • 10 Construction, Expansion, or Relocation Projects Marketing Trends to Watch in 2019

    Posted On December 03, 2018 by SalesLeads, Inc.

    How will your B2B company's marketing strategy change in 2019? Using the exact same approach as previous years isn't recommended. While some B2B marketing tactics will likely continue to attract customers and drive sales, the beginning of a new years means new, more effective techniques will emerge. To achieve the greatest success for your company, you should familiarize yourself with the following 10 B2B marketing trends to watch in 2019.

    Read More
  • Vertical vs Horizontal Sales for Security Companies: What's the Difference?

    Posted On November 30, 2018 by SalesLeads, Inc.

    Security companies that sell a product or service can typically be classified as either vertical or horizontal. Upon hearing these terms, it's difficult to surmise what they mean. But from small single-person-owned security companies to global-operating Fortune 500 security companies, they can all be classified as either vertical or horizontal. Today, we're going to break down these terms, revealing the fundamental differences between vertical and horizontal security companies and how they operate.

    Read More