Sales

  • The Dos and Don'ts of Building an Email List for Your Lighting Company

    Posted On March 18, 2019 by SalesLeads Inc.

    Email remains one of the leading channels used by commercial and office companies to promote their products and services. But if you're thinking about using email in your lighting company's sales strategy, you'll need to build a list of prospects' email addresses. Below are several important dos and don'ts of building a commercial and office email list. By applying these tips to your email marketing strategy, you'll experience greater success with your lighting company's sales efforts.

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  • The Complete Guide to Email Marketing for Industrial Construction Companies

    Posted On March 13, 2019 by SalesLeads, Inc

    There are dozens of ways for B2B industrial construction companies to connect with prospective customers, but email consistently ranks at the top. It's simple, easy to use and highly effective at reaching prospects. Unfortunately, some B2B industrial construction companies take the wrong approach when using email. They send the same generic emails to all prospects, only for it to drive few or no sales. If you're experiencing a similar problem, read the following guide on how to perform email marketing for B2B industrial construction companies.

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  • How to Build a Trustworthy Brand for Your Structured Cabling Company

    Posted On March 12, 2019 by SalesLeads, Inc.

    The level of trust buyers have with your structured cabling company will influence the amount of sales you generate. According to a report cited by SmallBizTrends, the most trusted structured cabling companies in 2018 generated the most profits.

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  • 6 Signs It's Time to Reassess Your Commercial Finance Cold Calling Strategy

    Posted On March 06, 2019 by SalesLeads, Inc.

    While many commercial finance companies have shifted their sales strategy to inbound tactics in recent years, some outbound tactics are still worth pursuing, such as cold calling. But if your commercial finance company cold calls prospects, you may need to reassess your strategy. Certain signs can indicate that it's time to change the way in which your cold call prospects to promote your company's products or services.

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  • Construction Crane Sales: 10 Mistakes to Avoid When Leaving Voicemails

    Posted On March 04, 2019 by SalesLeads, Inc

    It's not something that most construction hoisting and lifting sales reps want to hear, but statistics show that 97% of all sales calls go to voicemail. When a prospect doesn't answer your sales call, you can leave a voicemail asking them to return your call. It's a simple yet effective strategy that can drive conversions when performed correctly. Unfortunately, some sales reps take the wrong approach when leaving voicemails by making the following mistakes.

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  • 7 Reasons Leads Generated Aren't Driving Sales for Specialty Contractors (And How to Fix It)

    Posted On March 01, 2019 by SalesLeads, Inc.

    Acquiring leads is only one step in the specialty contractors sales process. Equally if not more important is converting those leads into customers. Unfortunately, some sales reps struggle to effectively nurture and convert their company's leads into customers. You can't expect to convert all your company's leads, but optimizing your sales strategy can improve your conversion rate while increasing your company's sales revenue in the process. In this post, we're going to reveal seven potential reasons your plumbing, painting, concrete, HVAC company leads aren't driving sales and how you can fix it.

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  • A Sales Rep’s Case Study – Using Search to Expand My Business

    Posted On February 28, 2019 by SalesLeads, Inc.

    As sales reps experience, there are times of the year when developing new customers is a bit more challenging. We rely on our current customers to help pull us through. Sometimes my company has a new product or service that I can introduce to customers, other times it’s a business partner’s.

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  • A Marketer’s Case Study – Getting Sales to Use a Valuable Tool

    Posted On February 28, 2019 by SalesLeads, Inc.

    As a marketer, I find riding along with a sales rep inspires ideas. I recently went out with a sales rep in order to interview a customer for a case study. I really enjoy getting to meet customers, it’s a great way to understand how a customers think, their process for their choice and their experience before, during and after the delivery and installation.

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  • 5 Ways to Automate Your Janitorial Company’s Social Media Marketing Strategy

    Posted On February 25, 2019 by SalesLeads, Inc.

    Are you using social media to connect with prospects and nurture them through your janitorial company's sales process? While social media has become a leading marketing tool, some janitorial companies struggle to use it effectively because they lack the time and resources needed to maintain a presence on all the top social media networks. The good news, however, is that there are ways to automate your janitorial company's social media marketing strategy.

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  • 11 Pillars of Content Marketing Success for Packaging Equipment Companies

    Posted On February 22, 2019 by SalesLeads, Inc.

    Statistics show that nine in 10 companies use content marketing as part of their packaging equipment company’s lead generation strategy. Defined as the act of creating, sharing and promoting high-quality content for a specific industrial audience such as food, beverage and pharmaceutical, it's become a cornerstone tactic used by packaging equipment companies to attract leads. Whether you're looking to start a content marketing strategy or improve your packaging equipment company's existing content marketing strategy, though, there are a few things you should know.

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