Sales

  • 5 Tips to Humanize Your Chemical Company's Brand

    Posted On February 29, 2020 by Evan Lamolinara

    Does your chemical company's brand suffer from a lack of humanization? If buyers can't relate to your chemical company's brand on a personal level, they may feel reluctant to purchase. You can humanize your chemical company's brand, however, in several ways.

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  • 9 Tips to Perfect Your B2B Sales Voicemails

    Posted On February 29, 2020 by Evan Lamolinara

    Not every lead or prospect whom you call will answer their phone. Statistics show roughly four in five B2B sales calls go to voicemail. It's disheartening when you spend your morning or evening calling buyers from your company's office, only for few or none of them to answer. Even if a call goes to voicemail, though, you may able to compel a buyer into returning your call, which could then pave the way for a sale. There are a few things you need to know, however, when leaving voicemails for buyers.

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  • How to Set Up More Sales Calls Around a Scheduled Appointment

    Posted On February 20, 2020 by Evan Lamolinara

    It happens to sales professionals all the time. Either marketing, inside sales or you set up a great sales lead appointment. It’ll take you about an hour and a half to get there. You’re more than happy to go on the sales call as it’s a new company with a defined need. However, a three-hour drive takes up half the day. How can the drive be more productive?

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  • How to Deal With B2B Buyers Who Reject Trigger Events

    Posted On February 19, 2020 by Evan Lamolinara

    Monitoring a target company's operations for trigger events can help you identify highly qualified B2B buyers. If you're trying to sell commercial construction services, for instance, trigger events to consider monitoring include expansion or an increase in budget. If a target company is planning to expand its operations into a new area, or if the target company has announced a budget increase, you want to contact them to pitch your B2B company's commercial construction services. But how exactly do you deal with B2B buyers who reject trigger events?

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  • 7 Tips for Permission-Based Marketing Success

    Posted On February 19, 2020 by Evan Lamolinara

    Statistics show the average person is now exposed to 4,000 to 10,000 ads each day. As a result, many B2B companies use permission-based marketing to connect with their respective audience of buyers. This alternative marketing strategy involves seeking a prospect's permission before sending him or her commercial messages. It's a non-intrusive, non-disruptive way for B2B companies to connect with their audience. If you're thinking about using permission-based marketing in your B2B company's operations, though, you should follow these seven tips to increase your chances of success.

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  • 10 Tips on How to Sell to Multiple Decision-Makers

    Posted On February 19, 2020 by Evan Lamolinara

    It's not uncommon for companies to have multiple-makers. In addition to the Chief Executive Officer (CEO), other decision-makers in a company's operations may include a Chief Financial Officer (CFO), a Chief Operations Officer (COO), a Chief Technology Officer (CTO) and more. According to one study, in fact, the average company now has a half-dozen decision-makers who are directly involved in making purchases. As a B2B sale rep, you need to know what's important to each decision maker.

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  • How to Call Leads Without Being Pushy

    Posted On February 17, 2020 by Evan Lamolinara

    When calling network equipment sales leads, you should strive to convey the benefits of your company's products or services without sounding pushy. According to HubSpot, roughly one in two buyers believe sales reps are too aggressive with their sales tactics. If a buyer perceives you as being overly aggressive, he or she may look elsewhere for a networking solution to their problem. So, how do you call sales leads without being pushy?

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  • Is Your B2B Company's Contact Data Secure?

    Posted On February 17, 2020 by Evan Lamolinara

    If you operate a B2B company, you probably know the importance of securing the contact data of prospects and buyers. When leaked, this data could be sold on the black market to other companies, as well as hackers or other nefarious individuals, which can adversely affect your B2B company's sales strategy and revenue.

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  • Industrial Manufacturing News and Planned Industrial Project Reports - January 2020 Recap

    Posted On February 13, 2020 by Evan Lamolinara

    Research by SalesLeads’ experienced industrial market research team, shows 140 new planned Industrial Manufacturing industry projects tracked during the month of January.

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  • Industrial News and Planned Industrial Construction Projects - January 2020 Recap

    Posted On February 13, 2020 by Evan Lamolinara

    Research by SalesLeads’ experienced industrial market research team, shows 430 new planned industrial projects tracked during the month of January. Planned industrial project activity increased by 5% from the previous month.

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