Sales

  • Untapped Sources of High-Quality Industrial Construction Leads

    Posted On January 31, 2018

    Every business-to-business company needs high-quality leads to succeed, and industrial construction vendors are no exception. The problem, however, is finding these leads. So, if you're an industrial construction vendor, consider the following sources of high-quality leads. While you may already have some sources of leads, the ones listed below may surprise you.

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  • Converting Industrial Construction Prospects Into Customers

    Posted On January 31, 2018

    Acquiring high-quality leads is only half the battle for business-to-business (B2B) industrial construction companies. Equally, if not more important, is converting those prospects into paying customers. Leads are only beneficial if they translate into sales. Therefore, you should follow some basic types to convert industrial construction prospects into customers.

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  • 5 Reasons B2B Marketers Should Blog

    Posted On January 29, 2018

    Blogging is a powerful channel for business-to-business (B2B) marketing. Whether you sell a B2B product or service (or both), a blog can help you attract more leads and generate more sales. To learn more about the B2B benefits of blogging, keep reading

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  • 6 Things to Consider When Segmenting Your Prospects

    Posted On January 25, 2018

    Every business-to-business (B2B) company can benefit from segmenting its list of prospects. The fundamental purpose of segmentation is to create subsets of prospects who are most likely to buy your product or service. Rather than targeting a general list of prospects in your marketing efforts, for instance, you can target individual segments. With that said, there are a few things you should consider when segmenting your B2B prospects, including the following.

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  • 7 B2B Industrial Construction Marketing Mistakes to Avoid

    Posted On January 23, 2018

    Convincing another business owner or upper-level executive to buy your industrial construction equipment or services isn't always easy. However, you can increase your chances of success by avoiding the following seven mistakes.

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  • Low-Budget B2B Marketing Ideas That Really Work

    Posted On January 22, 2018

    There's an old saying that you have to spend money to make money. As most business owners probably know, this adage holds true in today's market. However, not all marketing strategies have to cost an arm and a leg. There are plenty of ways to promote a business without spending a fortune. So, if you're looking for some low-budget business-to-business (B2B) marketing ideas, keep reading.

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  • How to Improve Your Email Deliverability

    Posted On January 19, 2018

    Just because you send a business-to-business (B2B) marketing email doesn't necessarily mean it will reach the intended recipient's inbox. It's not uncommon for emails to land in the spam folder or be blocked by the recipient's internet service provider (ISP). While useful for protecting against spam, these safeguards often flag legitimate emails, preventing them from reaching the intended recipient. So, what steps can you take to improve your email deliverability rate?

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  • Why Email Is Essential for B2B Marketing Success

    Posted On January 11, 2018

    There are countless ways to promote a business-to-business (B2B) company, including search engine optimization (SEO), social media, direct mail, tradesshows, commercials and more. However, one of the most effective remains email. Whether you sell a B2B product or a B2B service, email is the perfect platform on which to promote your company for the following reasons.

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  • Why Lead Nurturing is Essential for Industrial Construction Companies

    Posted On January 08, 2018 by Why Lead Nurturing is Essential for B2B Construction Companies

    Many industrial construction companies neglect basic lead nurturing. Once they've acquired a lead, they invest little-to-no time into nurturing the prospect. Some construction companies believe it's a waste of resources, whereas others believe it offers no real value. Whether you sell a construction product or a service, though, lead nurturing is an essential component of an effective marketing strategy, and here's why.

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  • Email Marketing Analytics: What to Look For

    Posted On January 04, 2018

    Email consistently ranks as one of the most cost-effective channels for business-to-business (B2B) marketing. According to Direct Marketing Association (DMA), every $1 spent on email marketing yields an average return of $40, which is pretty impressive to say the least. However, the success of an email marketing campaign relies heavily on analytics tracking.

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