Sales

  • The Importance of Customer Retention in the Office Industry

    Posted On October 18, 2018 by SalesLeads, Inc.

    What's your company's customer retention rate for the office industry? Defined as the percentage of customers who make at least two purchases within a specific period of time -- typically a year -- it's important that you optimize your company's strategy to achieve a high rate. Statistics show that increasing customer retention rates by just 5% can yield an increase of up to 25% profits. If you're skeptical of the benefits of customer retention, keep reading to learn how it can help you sell to the office industry.

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  • 10 Easy Ways to Increase Sales Productivity for Professionals in the Industrial Marketplace

    Posted On October 17, 2018 by SalesLeads, Inc.

    Sales productivity is a key performance metric (KPI) that defines an industrial sales rep’s level of success. If your company sells to the industrial marketplace and your sales reps aren't productive, they'll sell fewer products or services. As a B2B sales rep, there are ways to increase your productivity and help your company achieve greater success. In this post, we're going to cover 10 easy ways to increase sales productivity for the industrial industry.

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  • 6 Reasons You Aren't Generating High-Quality Industrial Leads

    Posted On October 10, 2018 by SalesLeads Inc

    Are you struggling to generate high-quality business-to-business (B2B) leads? Whether you sell a product, a service or both, you need high-quality leads to succeed. Without them, you'll have a hard time generating sales. But if you're unable to generate high-quality leads, the reason could be attributed to one of the following factors.

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  • Don't Fight Upstream: Sell How Your Office Sales Leads Want to Buy

    Posted On October 10, 2018 by SalesLeads, Inc.

    A critical mistake made by office industry salespeople is thinking strictly about their own company's sales process. Most sales reps follow a linear process, beginning with sales lead acquisition and ending with the actual sale at the bottom of the funnel. In doing so, however, they overlook the office customer's own process, resulting in fewer actual conversions.

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  • How Customer Reviews Can Help Boost Industrial Sales

    Posted On October 09, 2018 by SalesLeads Inc.

    Do you search online for reviews before buying a product or service? Well, you aren't alone. According to one study, up to 81% of shoppers look up past customer reviews to help them make a better purchasing decision. Industrial construction salespersons can leverage the power of customer reviews to attract more customers and generate more sales leads. But there's a right way and a wrong way to handle reviews. And if it's not done correctly, it could backfire by discouraging customers from buying your services.

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  • 5 Tips to Automate Your Accounting Firm’s Social Media Strategy

    Posted On October 01, 2018 by SalesLeads, Inc.

    Social media continues to rank as one of the top channels for B2B sales. Statistics show that 83% of B2B companies use social media, more than half of which have generated high-quality leads from it. Whether you sell a product, a service or both, though, you may find that social media consumes a significant amount of your time and resources. Logging in and publishing new content to each of your company's social media accounts is tedious, but there are ways to automate your social media strategy, including the five methods mentioned below.

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  • 7 B2B Sales Trends for Specialty Contractors You Need to Know for the Remainder of 2018

    Posted On September 28, 2018 by SalesLeads, Inc.

    As a specialty contractor, it's important that you use effective, up-to-date sales and marketing strategies to reach your company's target audience and pitch your products or services. While some B2B sales strategies are timeless and remain effective year after year, others are not. Old strategies that once yielded new sales may no longer work, giving rise to new strategies. So, what type of sales and marketing strategies can specialty contractors expect to see for the remainder of 2018?

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  • How to Leverage Customer Feedback to Increase Your Packaging Equipment Sales

    Posted On September 27, 2018 by SalesLeads, Inc.

    Your packaging equipment company’s success is dependent on its ability to deliver a high-quality product or service. If your target audience doesn't believe that it's worth the cost, they won't buy it. This is why it's important to constantly show and deliver your engineering firm’s benefits, or end result for your product or service. But first, you'll need to gain firsthand insight into your product or service, which is where customer feedback comes into play.

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  • How Security Companies Can Generate More Leads Using Video Marketing

    Posted On September 26, 2018 by SalesLeads, Inc.

    Since the dawn of television, businesses, such as security companies, of all shapes and sizes have used video marketing to promote their products and services. Thanks to online video-sharing platforms like YouTube, though, this marketing strategy is now more effective than ever. Even security companies can take advantage of video marketing by using it to attract leads. In fact, a study cited by the Content Marketing Institute (CMI) found that 77% of B2B marketers believe video marketing is the most effective marketing channel. But if you're thinking about using video to generate high-quality B2B leads for your security company, there are a few things you should know.

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  • Are Systems Integrators Using Webinars to Attract B2B Leads?

    Posted On September 25, 2018 by SalesLeads, Inc.

    Systems integrators know the importance of educating their audience about their products or services. If a distribution center or manufacturing facility, for example, doesn't know how a product or service works, it's unlikely that he or she will buy it. While there are dozens of ways to educate your company's audience, hosting webinars is arguably one of the most effective. Not only does it help plant managers or operations managers understand your product or service; it's also an excellent lead-generation tool. However, you'll need to follow a few steps to effectively generate B2B leads using webinars.

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