Sales

  • 10 Tips to Attract Higher-Quality Air Compressor Leads

    Posted On October 23, 2018 by SalesLeads, Inc

    It's not the number of air compressor sales leads you attract that matters most. It's the quality of those leads. Unfortunately, many sales reps selling air compressors focus strictly on boosting their numbers. They assume that more leads will result in more sales. While the number of air compressor leads a company attracts can affect its sales, lead quality is a far more influential factor in air compressor sales success. This is why it's important for sales reps to target and attract high-quality leads.

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  • Office Furniture Sales Leads vs Prospects: What's the Difference?

    Posted On October 21, 2018 by SalesLeads, Inc.

    Many office furniture sales reps use the terms "sales lead" and "prospect" interchangeably. They believe that any potential office furniture customer is a lead or prospect, so they focus their sales efforts on nurturing these individuals through their sales funnel. While similar, though, sales leads and prospects are two different and unique entities. To learn more about office furniture sales leads and prospects, including how they differ, keep reading.

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  • What's the Average Sales Cycle for Meters & Controls Companies?

    Posted On October 20, 2018 by SalesLeads, Inc.

    If you own or work for a meters and controls company, you might be wondering how long a typical sales cycle is. Defined as the multi-stage process from when a customer makes initial contact with a company to when the he or she makes a purchase, your company's sales cycle plays an important role in its success. Of course, it also depends on the type of product being sold: filters, flow meters, heat exchangers, or natural gas can also affect the length of the sales cycle. However, if your sales cycle is too long, you may lose some potential customers midway through. But if it's too short, you may fail to effectively nurture prospects and convince them to buy your products or services. So, how long is the average sales cycle for meters and controls companies?

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  • Are you an Independent Sales Rep? Mistakes to Avoid When Nurturing Industrial Prospects Through the Sales Funnel

    Posted On October 19, 2018 by SalesLeads, Inc.

    It's no secret that industrial buyers are more difficult to convert, on average, than consumers. Statistics show that it takes up to 18 calls to even reach an industrial prospect. And once you've made the initial contact with a prospect, you must then convert him or her into a customer. With that said, you'll want to avoid making these mistakes when nurturing industrial prospects through your sales funnel.

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  • How to Increase B2B Sales in an Unpredictable Office Market

    Posted On October 19, 2018 by SalesLeads, Inc.

    Regardless of what exactly your B2B company sells, you'll probably experience ups and downs depending on the office market fluctuations. When there's high buyer demand and low competition in your market, you'll naturally sell more products or services. But when your market begins to decline, the opposite tends to happen: You sell fewer office products or services. While there's no way to control office market conditions, there are ways to increase your company's B2B sales in an unpredictable market.

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  • The Importance of Customer Retention in the Office Industry

    Posted On October 18, 2018 by SalesLeads, Inc.

    What's your company's customer retention rate for the office industry? Defined as the percentage of customers who make at least two purchases within a specific period of time -- typically a year -- it's important that you optimize your company's strategy to achieve a high rate. Statistics show that increasing customer retention rates by just 5% can yield an increase of up to 25% profits. If you're skeptical of the benefits of customer retention, keep reading to learn how it can help you sell to the office industry.

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  • 10 Easy Ways to Increase Sales Productivity for Professionals in the Industrial Marketplace

    Posted On October 17, 2018 by SalesLeads, Inc.

    Sales productivity is a key performance metric (KPI) that defines an industrial sales rep’s level of success. If your company sells to the industrial marketplace and your sales reps aren't productive, they'll sell fewer products or services. As a B2B sales rep, there are ways to increase your productivity and help your company achieve greater success. In this post, we're going to cover 10 easy ways to increase sales productivity for the industrial industry.

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  • 6 Reasons You Aren't Generating High-Quality Industrial Leads

    Posted On October 10, 2018 by SalesLeads Inc

    Are you struggling to generate high-quality business-to-business (B2B) leads? Whether you sell a product, a service or both, you need high-quality leads to succeed. Without them, you'll have a hard time generating sales. But if you're unable to generate high-quality leads, the reason could be attributed to one of the following factors.

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  • Don't Fight Upstream: Sell How Your Office Sales Leads Want to Buy

    Posted On October 10, 2018 by SalesLeads, Inc.

    A critical mistake made by office industry salespeople is thinking strictly about their own company's sales process. Most sales reps follow a linear process, beginning with sales lead acquisition and ending with the actual sale at the bottom of the funnel. In doing so, however, they overlook the office customer's own process, resulting in fewer actual conversions.

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  • How Customer Reviews Can Help Boost Industrial Sales

    Posted On October 09, 2018 by SalesLeads Inc.

    Do you search online for reviews before buying a product or service? Well, you aren't alone. According to one study, up to 81% of shoppers look up past customer reviews to help them make a better purchasing decision. Industrial construction salespersons can leverage the power of customer reviews to attract more customers and generate more sales leads. But there's a right way and a wrong way to handle reviews. And if it's not done correctly, it could backfire by discouraging customers from buying your services.

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