Sales

  • A Formula for Successful B2B Sales Calls

    Posted On June 12, 2019 by Evan Lamolinara

    Even in today's era of digital marketing, cold calls are an effective, time-tested platform on which to sell or generate interest for a product or service. But if you want to gain any momentum with your telemarketing, follow the formula outlined below.

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  • Tips to Convert Your Social Followers into New Sales Leads

    Posted On June 10, 2019 by Evan Lamolinara

    Social media is no longer a platform that B2B marketers can afford to overlook. According to the Pew Research Center, roughly 79% of the United States adult population has a Facebook account, while 32% have an Instagram account; 31% a Pinterest account; 29% a LinkedIn account; and 24% a Twitter account. Statistics such as these attest to the wide-reaching power of social media.

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  • Food & Beverage Industry News and Planned Industrial Project Reports - May 2019 Recap

    Posted On June 10, 2019 by Evan Lamolinara

    Research by SalesLeads’ experienced industrial market research team, shows 89 new planned Food and Beverage industry projects tracked during the month of May.

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  • Do You Know Your True Business Development Costs?

    Posted On June 06, 2019 by Evan Lamolinara

    It's a good idea for sales managers to go back to the basics when analyzing your business's development costs, beginning with the value of your sales development representatives' (SDRs) time. Some executive management and sales executives assume it's more cost-effective to allow their SDRs to perform multiple steps in the sales process, including initiating contact with prospects, following up with those prospects, and even researching information about prospects and leads.

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  • Why Your B2B Company Needs a Content Marketing Strategy

    Posted On May 30, 2019 by Evan Lamolinara

    Content marketing has become one of the leading strategies used by B2C and B2B companies alike to generate interest, educate the prospect base as well as attract sales leads and generate sales. Defined as the use of high-quality content to attract buyers, it's essentially a form of inbound marketing. Below are several reasons to inform management, sales and sales management why your marketing department needs to develop and maintain a content marketing strategy.

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  • 4 Myths when Exhibiting at an Industry Trade Shows

    Posted On May 27, 2019 by SalesLeads, Inc.

    Trade shows create excitement as industry professionals all come together in a single location. Meeting other exhibitors, attendees and maybe a couple of speakers gives the sense of anticipation that this is going to be a good year. Then reality sets in. Myth #1: Trade Show Leads Help Keep the Funnel Full Myth #2: Trade Show Leads Bring the Opportunity Further Down the Sales Funnel Myth #3: You Get to Meet the Project Manager, or Decision Maker Personally Myth #4: Exhibitors get a Full List of Attendees with eMails and Phone Numbers

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  • 5 Tips Mechanical Contractors Can Use to Prepare for a Prospect Sales Meeting

    Posted On May 27, 2019 by Evan Lamolinara

    As a mechanical contractor, you'll probably spend a significant portion of your workday meeting with potential customers. During a typical sales meeting, you'll need to explain the benefits of your HVAC, plumbing and piping company's product or service and why it's a good fit for the B2B sales lead. As a result, the way in which a sales meeting is executed can mean the difference between generating a sale and losing a sale. You can better prepare for a sales meeting, however, by following these five tips.

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  • Sales Managers: Find Out When to Disqualify Your Sales Team's Bad Sales Leads

    Posted On May 24, 2019 by Evan Lamolinara

    B2B Sales leads are essential to your company's success. They provide sales reps with prospective customers whom they can target with their sales messages. But it's not just the quantity of B2B sales leads your company generates that matters. Lead quality is equally if not more important than sales lead volume. If a B2B sales lead is low quality and not worth pursuing, you should disqualify it. In this blog post, you'll learn more about sales lead disqualification and when exactly you should disqualify a sales lead.

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  • B2B Sales: How to Create a Positive Experience for Security Service Buyers

    Posted On May 22, 2019 by Evan Lamolinara

    Whether your B2B company sells a product, a service or both, you should focus on creating a positive experience for buyers. Statistics show that buyers who are totally satisfied drive over twice the revenue as their dissatisfied counterparts. When a buyer has a positive experience with your B2B company, he or she may return to make additional purchases in the future. Furthermore, satisfied buyers may recommend your B2B company to a friend, family member or coworker, driving even more revenue for your B2B company.

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  • 7 Common Misconceptions About Direct Mail Advertising You Shouldn't Believe

    Posted On May 14, 2019 by SalesLeads, Inc.

    With email now ranking as the world's most commonly used communications channel, many packaging equipment sales reps focus their attention on it rather than direct mail advertising. While email certainly offers advantages over generating sales leads for direct mail -- instant delivery, more measurable performance insights, higher level of customization, etc. -- you shouldn't discount the value of this age-old sales tactic. Below are seven common misconceptions about direct mail.

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