Prepping For 2026: Your New Years Industrial Marketing Strategy

With 2026 right around the corner, is your industrial company ready to face the new year with a new industrial marketing strategy? If not, let’s get you started. The industrial marketing environment in 2025 brought AI into the spotlight. AI has been integrated into CRM systems, websites, writing, and much more. The below marketing strategy will suggest some essential tips to make a useful strategy and start the new year off right, including the new technological advancements that will help elevate your industrial marketing strategy.

Reviewing the Past Year

Think of it like reviewing all that happened to you in the last year in order to make the best New Years Resolution. For your industrial marketing strategy, you need to familiarize yourself with what worked for your business or sales team in 2025, and what didn’t. 

1. Look into your website. How many people visited your website? For how long were they engaged? Analyze your website traffic to get the big picture on your most successful and least successful marketing campaigns. What can you do to make it better and generate more industrial sales leads?
2. Advertisement analysis. Review how many clicks and impressions your advertisements made in 2025. This analysis will spark some ideas in the new years of how to reach a more targeted audience.
3. Feedback. Your industrial customers and employees can give valuable insight into your marketing efforts. You can identify how you’re being perceived, and decide whether to change, edit or alter that image in the next year.
4. Who did you close? Analyze your industrial sales win to better understand why they purchased your solution. Take that information and share it with Industrial SalesLeads. Now we can help you get appointments that have the characteristics of your new industrial customers. Our Prospecting Services help to get more industrial sales leads into the sales funnel.

Setting New Goals 

Next on the new year’s list is setting goals for the new year. You may want to increase sales, or get into a new market. Your goals must be specific, measurable, achievable and realistic. After goal setting, consider making a new year’s plan. Decide on a rough outline that lays out when you’ll want to launch new product or services, list out promotions and keep track of next year’s trade shows and events. 

Reassessment 

Here is a clearer, more cohesive version with minimal change to meaning:

The final step is to reassess your current industrial marketing plan. This is where you begin putting your ideas into action and implementing your updated strategy. Keep your existing audience and brand identity in mind—these core elements should remain consistent as you develop new content and explore fresh marketing approaches. Getting started can be as simple as adding a new image to your website or sending an end-of-year questionnaire to customers for additional insights. The goal is to begin taking action and build from there.