For B2B professionals, LinkedIn is a great tool for social selling. Did you know that LinkedIn has over 260 million users, and almost half of them are active online? Your next client is waiting right behind a screen! That’s why sales teams use social selling: to get in contact with a vast community of potential clientele. It’s time to unlock sales potential by social selling on LinkedIn.
Follow a few tips to engage people with your page and unlock sales potential by social selling on LinkedIn.
1. A First Impression
Your headline is the first thing a potential customer sees. Instead of just listing your job title, use the headline to communicate your value proposition. An engaging headline should speak directly to your target audience, hinting at how you can solve their problems.
2. Participation
Be active in groups that are relevant to your market. Your participation will help you to be seen as an authority, especially if you focus on giving helpful advice to customers.
3. Use Photos and Videos
Don’t just tell your potential customers about your product or service, show it. Post photos and videos of your product in action. Photos and videos are more eye catching than text posts, so your posts will gain more attention from the right people.
4. Connect with Personalized Messages
It’s not the best idea to stick with the "I’d like to add you to my professional network" message. Always personalize your connection requests. Mention a shared interest, a mutual connection, or a piece of content they posted. This small effort shows that you have done your research and value the potential relationship.
5. Get as Much Information as You Can About Your Potential Clients
Before reaching out, use LinkedIn to research your prospects. Understand their role, their company's challenges, and their professional interests. This information allows you to tailor your approach and have more relevant conversations.
6. Take Advantage of the "People Also Viewed" Section
This feature is a goldmine for sales lead generation. The "People Also Viewed" sidebar on a prospect's profile shows you other users similar to the person you are viewing. This can lead you to other decision makers in the same industry or company, expanding your list of qualified sales leads.
7. Share Successful Reviews
Social selling is not about sales pitching, it is also about providing value. Use your reviews and success stories to encourage your potential clients' engagement.
8. Project Reports Turn into Sales Leads
Industrial SalesLeads researches and tracks thousands of industrial projects per year on companies that are expanding, building new construction, relocating, purchasing new equipment and more. These identified projects provide all the information you need to pick up the phone and call to get yourself inserted into the project. Learn more about project reports.
Start Succeeding in Social Selling
Social selling is not a quick fix to a lack of clients, it is a strategy that builds trust online, and genuine connections. By updating your profile and engaging thoughtfully with your network, you can transform LinkedIn from a simple resume into a platform for sales growth. Unlock sales potential by social selling on LinkedIn.
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