Essential Industrial Sales Meeting Topic for Productivity: Part 1

Need ideas for a industrial sales meeting topic? Effective industrial sales meetings are important for driving performance, boosting morale, and ensuring the entire team is aligned with the company's goals. The key is to keep everyone focused, relevant, and engaged. An industrial sales meeting should be on every weekly or monthly agenda, focusing on immediate performance, strategy, and motivation. Here’s a creativity boost for your next industrial sales meeting.

1. Motivate Your Industrial Sales Team

• Celebrate the Wins: Start with success stories. Ask team members to briefly share a recent closed deal, focusing on how they won it. This creates a positive start to your industrial sales meeting.
• Team Building: Focus on some team building exercises like “two truths and a lie” (work related) or a scavenger hunt. This helps team collaboration, an essential part of working in an industrial sales team. 

2. Market Intelligence and Competitive Analysis

• Pipeline Health Check: Dedicate time to reviewing the health of the collective and individual industrial sales pipeline. Focus on identifying and unsticking bottlenecks in key deals (e.g., "What help do you need to move Deal X from Negotiation to Closed?").
• Competitor Updates: Discuss recent news or changes from your top competitors. Did a competitor launch a new feature? Change their pricing? Share this intelligence and workshop the best counter arguments or positioning statements for your next industrial sales calls.
• Client Feedback Trends: Review feedback from customer success or recent surveys. What are customers consistently praising, and what are they complaining about? 

3. Improving Efficiency of Your Sales Team

• Lead Generation: A good industrial sales meeting topic that allows you to practice lead generation techniques with your team. Develop the process, language and resources to help your team improve their industrial sales efficiency. Discuss with the industrial sales team the use of Industrial SalesLeads’ Industrial Project Reports. This will guide your industrial sales team to focus on companies with identified projects and new business opportunities each month.   
• Developing Your Questions: Discuss with your team about developing questions. Make a list of topics that the team can access, and brainstorm additional questions together. Ask the team then to give feedback about how each question works with customers and keep track.
• Sales Closing: If your industrial team members are feeling stuck with sales closing, bring it up as a sales meeting topic. This is a common pain point for many industrial sales teams. Share successful sales closing techniques, and document them. Brainstorm together how to improve these techniques, and discuss how customers react.

There are many different sales meeting topic that will help your team. Look for Part 2 for topics regarding your team’s skill development.