Client

Precision CNC Machining Company
Location: Portland, Oregon
Industry: Contract Manufacturing

Background

A precision CNC machining company serving aerospace and industrial OEMs had built a successful operation producing tight-tolerance components.

However, the business relied heavily on a small number of large customers that represented the majority of annual revenue.

Leadership recognized the risk of such a concentrated client base. They wanted to build relationships with new OEMs but lacked a systematic way to reach procurement teams actively sourcing machining vendors.

Strategy

The company implemented the Industrial Revenue Engine™, combining inbound demand capture with targeted outbound prospecting.

The system included:

• Google PPC campaigns targeting machining-related searches
• Outbound outreach to procurement managers at OEM manufacturers
• Automated email nurture sequences
• Website visitor tracking to identify anonymous traffic

The goal was to identify companies actively sourcing contract manufacturing partners and initiate conversations before RFQs were widely distributed.

Results

Within several months, the system began producing discovery meetings with procurement teams evaluating machining vendors.

On average, the program generated seven qualified meetings per month.

Over a 90-day cycle, this resulted in 21 new opportunities entering the company’s sales pipeline.

With a historical close rate of 16 percent, the company projected approximately 3.36 new contracts.

The average value of these machining contracts was approximately $58,000.

Revenue Calculation:

21 meetings × 16% close rate = 3.36 contracts
3.36 × $58,000 = $194,880 revenue

With a program investment of $10,500, the company realized a net return of roughly $184,380.

ROI: 1,755%

Annualized, the company projected that the system would generate approximately $780,000 in new contract manufacturing revenue.